Companies House has rules and restrictions regarding company names that must be followed before you can search for a company name. Take the time to review the restrictions and rules below to avoid disappointment.

Company name rules and restrictions

These rules and restrictions must be followed when choosing a UK company name. These restrictions aren't too restrictive, so finding a company name in the UK shouldn't be difficult.

1. Not the same as an existing company name in the index of company names

Registered company names should be distinct and unique to avoid confusion. You can't register the name of a company that is identical to another existing company name or similar enough to one already registered. You can, however, use the name from a dissolution company. If:

● The new company will be part of the same group as the one with the same name as it;

● The existing company consents to the proposed name of the company;

● The application requires written confirmation from an existing company that it consents to the company's registration and will be part of the same group.

One of the checks done during the company name search process is the "same as" check. The result will say "Congratulations!" if your company name is found. This name is available. You can now register the company name.

If it's the same name as, or too similar to, another company name, the search results will say, "Sorry, this company name is not available". You will need to modify or change the name until one is found.

2. Use of restricted or sensitive words and expressions

Another important thing to be checked during company name searches is the use of restricted or sensitive words and expressions. Some terms are strictly prohibited for use in company and business names. Others require a written statement from a specified government department.

These restrictions and rules implemented to ensure that company and business names don't mislead the public.

● You can suggest business preeminence superiority or a certain status or function by using the words "British", "Royal", "Charity", and "Tribunal".

● This implies that the company has an official relationship with the UK government, a designated administration or a local authority  E.G., the 'Government' or 'of Scotland' or 'Police'.

● Include a word that refers to a regulated activity e.g. 'Banking' or 'Dental', ' Insurance'.

● An offensive word or whose use could be considered an offense can be included

Schedule 1 of SI 2009/3140 sets forth restrictions on certain words and expressions used in company names. Schedule 2 of these regulations lists the government departments and other designated bodies that must be approve for specific words or expressions to be included in a company's name.

Companies House also provides Annex A with the approval criteria for sensitive words and expressions. Companies House also outlines the approval criteria for restricted words and expressions in Annex A.

If you use any sensitive words or expressions, they will be point out to you during the company name search. The search result will list the word(s), and you may be aske for additional information.

3. Include 'limited' at end of company name

Any private company limited by shares or by guarantee must have its registered name end with the word "Limited" (or 'Ltd). You can register a Welsh company having a registered address in Wales with the name ending with "Cyfyngedig" (or 'Cyf) instead.

Companies House will add "Limited" to your company name at the end of incorporation, regardless of whether you include it in the application. If you want it to appear in a particular format (e.g. Limited, Limited, Limited, Limited, LTD, LTD, LTD, or any Welsh equivalent) on your certificate of incorporation, please fill out the application form.

Private companies with limited guarantees may be exempt from this legal requirement if their articles clearly state so.

● The company's objectives (intentions) include regulating or promoting commerce, art and science, education, religion and charity, and any other profession that is related or conducive to those objects.

● Promoting the objects must be the primary purpose of income from a company.

● The company's members (guarantors) cannot receive dividend payments or any capital returns.

● All company assets not available to members must be transferre to another body with similar objects or a charity.

The application can request exemptions to incorporate or later after company formation.

4. You must not infringe upon an existing trade mark

Although registration of a trade mark provides greater protection than just registering a company's name, many business owners don't know this. A company name search won't alert you to potential trademark infringements, so you must conduct a separate search.

Trademark infringement can lead to legal action against your company. To prevent this, check the trade trademark database to verify that your chosen company name and domain name are not identical to or too similar to any registered trademarks of other businesses that provide similar products or services.

Additional considerations when choosing a company name

It is important to choose a unique name for your company. This is also crucial for branding and marketing. Your company name is essential to give your business the best chance of success.

● be distinctive

● Be easy to spell and pronounce

● be memorable

● Not have negative connotations

● You will be able to connect and resonate with your target market

● You can be successful by remaining relevant and adaptable as your business grows.

● Look good in a logo.

Great company names have meaning. They should reflect or embody your brand's values, characteristics, and benefits. It should be simple. Sometimes, a long or complex name can cause more confusion than it is worth. It is always best to choose clear, powerful names.

Is the company's name available as a domain?

We recommend you first check that the domain name that matches your company name is available for registration if you search for company names.

Domain names are the names that appear after "www." Domain names are the name that appears after 'www.' in website addresses and after the @ symbol for email addresses.

Every business must have an online presence. Even if they don't sell online, having a domain that matches your company name is extremely beneficial.

Your company will be instantly credible if you have a domain name. A domain name that matches your company's name will make your website rank higher in search engines. This will increase awareness and help your target customers find you online.

You should also secure your domain name and company on social media platforms like Facebook, Instagram, Twitter and Pinterest.